€12M+
lost yearly by crypto projects through inefficient marketing operations
3 in 5
crypto campaigns fail due to weak funnels and unclear messaging
73%
of crypto users leave before completing onboarding
68%
of marketing budgets are wasted on low-converting traffic
90%
of teams lack visibility into full user journey performance
4X
increase in users refusing to register due to project reputation concerns.
Reputation matters
If your domain is flagged as spam or scam, users abandon registration, ad performance drops, and acquisition costs increase.
Content means more than you think
Value Proposition
56 NEEDS WORK
Add numbers or timeframes to core promise
Support differentiators with stats, visuals, or evidence
Explicitly contrast with spreadsheets and manual workflows
Copywriting
59 NEEDS WORK
Address price, setup, security, integrations, switching concerns
Show clear before-and-after transformation or comparison
Add lower-commitment CTA like demo or case study
Trust & Credibility
9 NEEDS WORK
Show quantified outcome metrics or improvement examples
Add testimonials showing user pain and outcome
Fix grammar, spacing, and duplicated headings
Unclear messaging, weak CTAs, and confusing wording are among the main reasons crypto funnels fail to convert users.
User journeys require visibility
If you do not track user behaviour across the funnel, you lose users before conversion.
- 01.02.03.04.05.06.07.
User registers
The moment they sign up, the journey begins.
- 01.02.03.04.05.06.07.
Show a welcome popup
While they're still active, we greet them with a personalized first-time deposit offer.
- 01.02.03.04.05.06.07.
Wait 2 hours
Give the user a little space to explore and decide. If they convert, they exit the flow automatically.
- 01.02.03.04.05.06.07.
Check if they've deposited
If yes, they exit. If not, we follow up.
- 01.02.03.04.05.06.07.
Send a follow-up email (with A/B test)
We test two different email variants - one focused on bonus value, another on simplicity - to see what drives better engagement.
- 01.02.03.04.05.06.07.
Wait 1 more day
Still no deposit? Time for a nudge that cuts through.
- 01.02.03.04.05.06.07.
Send an SMS reminder
A sharp, timely message puts the offer back in play. And boosts urgency.
- User registers
- Navigates the service
- Attempts to use features but fails
- Searches for support or guides but fails
- Does not receive onboarding emails
- Contacts support with limited availability
- Encounters aggressive pop-ups with deposit prompts
- Churns
- 01.02.03.04.05.06.07.
User registers
The moment they sign up, the journey begins.
- 01.02.03.04.05.06.07.
Show a welcome popup
While they're still active, we greet them with a personalized first-time deposit offer.
- 01.02.03.04.05.06.07.
Wait 2 hours
Give the user a little space to explore and decide. If they convert, they exit the flow automatically.
- 01.02.03.04.05.06.07.
Check if they've deposited
If yes, they exit. If not, we follow up.
- 01.02.03.04.05.06.07.
Send a follow-up email (with A/B test)
We test two different email variants - one focused on bonus value, another on simplicity - to see what drives better engagement.
- 01.02.03.04.05.06.07.
Wait 1 more day
Still no deposit? Time for a nudge that cuts through.
- 01.02.03.04.05.06.07.
Send an SMS reminder
A sharp, timely message puts the offer back in play. And boosts urgency.
- User registers
- Navigates the service
- Receives onboarding emails with clear guidance
- Accesses support from any page
- Receives regular product updates via email
- Gets incentives that encourage return visits
- Is notified after a period of inactivity
- Continues active usage of the service
See what Enlight makes different!
Calculate your marketing budget
Your Marketing Budget Plan
Right now these are only numbers in reports.
Enlight shows how your marketing actually spends budget.
With Enlight, you will see all the metrics connected to money.
Get StartedEnlight: Marketing that is fully visible
One dashboard for campaigns, user journeys, and lifetime value: from acquisition to long-term retention and financial analytics.
- Unified view
- Full lifecycle tracking
- Real-time data
- Automation setting
- Marketing analytics
- Cross-channel control
