€12M+
lost yearly by crypto projects through inefficient marketing operations
3 in 5
crypto campaigns fail due to weak funnels and unclear messaging
73%
of crypto users leave before completing onboarding
68%
of marketing budgets are wasted on low-converting traffic
90%
of teams lack visibility into full user journey performance
4X
increase in users refusing to register due to project reputation concerns
Reputation matters
If your domain is flagged as spam or scam, users abandon registration, ad performance drops, and acquisition costs increase.
Content means more than you think
Value Proposition
56 NEEDS WORK
Add numbers or timeframes to core promise
Support differentiators with stats, visuals, or evidence
Explicitly contrast with spreadsheets and manual workflows
Copywriting
59 NEEDS WORK
Address price, setup, security, integrations, switching concerns
Show clear before-and-after transformation or comparison
Add lower-commitment CTA like demo or case study
Trust & Credibility
9 NEEDS WORK
Show quantified outcome metrics or improvement examples
Add testimonials showing user pain and outcome
Fix grammar, spacing, and duplicated headings
Unclear messaging, weak CTAs, and confusing wording are among the main reasons crypto funnels fail to convert users.
User journeys require visibility
If you do not track user behaviour across the funnel, you lose users before conversion.
User journeys can quickly turn from this:
To this:
See what Enlight makes different!
Calculate your marketing budget
Your Marketing Budget Plan
Right now these are only numbers in reports.
With Enlight, you will see all the metrics connected to money.
Get StartedEnlight: Marketing that is fully visible
One dashboard for campaigns, user journeys, and lifetime value: from acquisition to long-term retention and financial analytics.
- Unified view
- Full lifecycle tracking
- Real-time data
- Automation setting
- Marketing analytics
- Cross-channel control
